Embodied Cognition and New Product Design: Changing Product Form to Influence Brand Categorization

✍ Scribed by Robert Kreuzbauer; Alan J. Malter

• Book ID: 110754011
• Publisher: John Wiley and Sons
• Year: 2005
• Tongue: English
• Weight: 532 KB
• Volume: 22
• Category: Article
• ISSN: 0737-6782
• DOI: 10.1111/j.0737-6782.2005.00112.x