✦ LIBER ✦

The effects of service on multichannel retailers' brand equity

✍ Scribed by White, Ryan C.; Joseph‐Mathews, Sacha; Voorhees, Clay M.

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Impact of brand‐building activities and

✍ Samu, Sridhar; Krishnan Lyndem, Preeti; Litz, Reginald A. 📂 Article 📅 2012 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 250 KB

The effect of retailer private brands on

✍ Choi, Laee; Huddleston, Patricia 📂 Article 📅 2013 🏛 Taylor and Francis Group 🌐 English ⚖ 293 KB

The Effect of Brand Gender on Brand Equi

✍ Lieven, Theo; Grohmann, Bianca; Herrmann, Andreas; Landwehr, Jan R.; van Tilburg 📂 Article 📅 2014 🏛 John Wiley and Sons 🌐 English ⚖ 399 KB

The effects of service brand dimensions

✍ Krystallis, Athanasios; Chrysochou, Polymeros 📂 Article 📅 2014 🏛 Elsevier Science 🌐 English ⚖ 564 KB

The impact of brand equity on brand pref

✍ Chang, Hsin Hsin; Liu, Ya Ming 📂 Article 📅 2009 🏛 Frank Cass & Co. Ltd 🌐 English ⚖ 222 KB

Re‐examining the effect of service recov

✍ O'Cass, Aron; Huang, Min‐Hsin 📂 Article 📅 2011 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 309 KB