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The effects of overall similarity regarding the customer-to-customer-relationship in a service context

✍ Scribed by Anna Dorothea Brack; Martin Benkenstein


Book ID
118480375
Publisher
Elsevier Science
Year
2012
Tongue
English
Weight
614 KB
Volume
19
Category
Article
ISSN
0969-6989

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## Abstract International retailing is undergoing rapid change and because of this senior managers need to understand how to manage the change process and develop working relationships with their counterparts in partner organizations. By embracing organizational learning it is possible for a retai