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Adding clicks to bricks: A study of the consequences on customer loyalty in a service context

✍ Scribed by Estela Fernández-Sabiote; Sergio Román

Book ID
113597870
Publisher
Elsevier Science
Year
2012
Tongue
English
Weight
442 KB
Volume
11
Category
Article
ISSN
1567-4223

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✍ Gilbert N. Nyaga; David J. Closs; Alexandre Rodrigues; Roger J. Calantone 📂 Article 📅 2007 🏛 Wiley (John Wiley & Sons) 🌐 English ⚖ 567 KB

This paper examines the simultaneous impact of demand variability, demand skew, and configuration capacity on customer service in a configure‐to‐order environment. Simulation is done in ARENA and data are analyzed using ANOVA and MANOVA. The findings indicate that the factors studied have differenti