๐”– Bobbio Scriptorium
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The effects of name similarity on message processing and persuasion

โœ Scribed by Daniel J. Howard; Roger A. Kerin

Book ID
116646851
Publisher
Elsevier Science
Year
2011
Tongue
English
Weight
338 KB
Volume
47
Category
Article
ISSN
0022-1031

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๐Ÿ“œ SIMILAR VOLUMES

The effect of perceived message choice o
The effect of perceived message choice on persuasion
โœ Ann E. Schlosser; Sharon Shavitt ๐Ÿ“‚ Article ๐Ÿ“… 2009 ๐Ÿ› Elsevier Science ๐ŸŒ English โš– 543 KB

## Abstract We argue that giving individuals a sense of choice over the product information they receive (i.e., message choice) can have important subsequent effects when individuals are prompted to make inferences about the company. Even when the product information that is received is exactly the