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The effects of learned helplessness on the processing of a persuasive message

โœ Scribed by Amichai-Hamburger, Yair; Mikulincer, Mario; Zalts, Nir

Book ID
113098736
Publisher
Springer
Year
2003
Tongue
English
Weight
679 KB
Volume
22
Category
Article
ISSN
1936-4733

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## Abstract We argue that giving individuals a sense of choice over the product information they receive (i.e., message choice) can have important subsequent effects when individuals are prompted to make inferences about the company. Even when the product information that is received is exactly the