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The effects of merchandise coordination and juxtaposition on consumers’ product evaluation and purchase intention in store-based retailing

✍ Scribed by Shun Yin Lam; Avinandan Mukherjee


Book ID
113752184
Publisher
Elsevier Science
Year
2005
Tongue
English
Weight
849 KB
Volume
81
Category
Article
ISSN
0022-4359

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