✦ LIBER ✦
Transference and congruence effects on purchase intentions in online stores of multi-channel retailers: initial evidence from the U.S. and South Korea
✍ Scribed by Badrinarayanan, Vishag; Becerra, Enrique P.; Kim, Chung-Hyun; Madhavaram, Sreedhar
- Book ID
- 113089720
- Publisher
- Sage Publications
- Year
- 2010
- Tongue
- English
- Weight
- 429 KB
- Volume
- 40
- Category
- Article
- ISSN
- 0092-0703
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