𝔖 Bobbio Scriptorium
✦   LIBER   ✦

The effects of facial image and cosmetic usage on perceptions of brand personality

✍ Scribed by Guthrie, Michelle; Kim, Hye‐Shin; Jung, Jaehee

Book ID
121801328
Publisher
Emerald Group Publishing Limited
Year
2008
Tongue
English
Weight
140 KB
Volume
12
Category
Article
ISSN
1361-2026

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## Abstract Given the potential utility of brand personality for marketers, the present research conceptualizes and investigates the relationships between five brand personality dimensions and brand trust as well as brand affect. This research proposes that some brand personality dimensions relate