## Abstract Given the potential utility of brand personality for marketers, the present research conceptualizes and investigates the relationships between five brand personality dimensions and brand trust as well as brand affect. This research proposes that some brand personality dimensions relate
β¦ LIBER β¦
Effects of brand love, personality and image on word of mouth
β Scribed by Rageh Ismail, Ahmed; Spinelli, Gabriella
- Book ID
- 121833780
- Publisher
- Emerald Group Publishing Limited
- Year
- 2012
- Tongue
- English
- Weight
- 133 KB
- Volume
- 16
- Category
- Article
- ISSN
- 1361-2026
No coin nor oath required. For personal study only.
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