Brand followers’ retweeting behavior on Twitter: How brand relationships influence brand electronic word-of-mouth

✍ Scribed by Kim, Eunice; Sung, Yongjun; Kang, Hamsu

• Book ID: 121826260
• Publisher: Elsevier Science
• Year: 2014
• Tongue: English
• Weight: 343 KB
• Volume: 37
• Category: Article
• ISSN: 0747-5632
• DOI: 10.1016/j.chb.2014.04.020