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Effects of Expiration Date-Based Pricing on Brand Image Perceptions

✍ Scribed by Aristeidis Theotokis; Katerina Pramatari; Michael Tsiros

Book ID: 113752408
Publisher: Elsevier Science
Year: 2012
Tongue: English
Weight: 693 KB
Volume: 88
Category: Article
ISSN: 0022-4359
DOI: 10.1016/j.jretai.2011.06.003

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