✦ LIBER ✦
When Visual Product Features Speak the Same Language: Effects of Shape-Typeface Congruence on Brand Perception and Price Expectations
✍ Scribed by Thomas J. L. van Rompay; Ad T. H. Pruyn
- Book ID
- 109165383
- Publisher
- John Wiley and Sons
- Year
- 2011
- Tongue
- English
- Weight
- 348 KB
- Volume
- 28
- Category
- Article
- ISSN
- 0737-6782
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