✦ LIBER ✦

The effects of counterfeiting on consumer search

✍ Scribed by James W Gentry; Sanjay Putrevu; Clifford J Shultz II

Publisher: John Wiley and Sons
Year: 2006
Tongue: English
Weight: 128 KB
Volume: 5
Category: Article
ISSN: 1472-0817
DOI: 10.1002/cb.176

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

The effects of domain knowledge on searc

The effects of domain knowledge on search tactic formulation

✍ Barbara M. Wildemuth 📂 Article 📅 2004 🏛 John Wiley and Sons 🌐 English ⚖ 159 KB 👁 2 views

Effects of contextual factors on image s

Effects of contextual factors on image searching on the Web

✍ Youngok Choi 📂 Article 📅 2010 🏛 John Wiley and Sons 🌐 English ⚖ 146 KB 👁 2 views

The effects of concrete and abstract con

The effects of concrete and abstract consumer goals on information processing

✍ Michelle L. Peterman 📂 Article 📅 1997 🏛 John Wiley and Sons 🌐 English ⚖ 214 KB 👁 2 views

This article examines the implications of adopting concrete and abstract purchase goals over several stages of information processing. Results are reported from a computerized experiment that demonstrates three important goal effects. At the acquisition stage, goals guide information exposure, induc

The malleable bicultural consumer: effec

The malleable bicultural consumer: effects of cultural contexts on aesthetic judgments

✍ Veena Chattaraman; Nancy A. Rudd; Sharron J. Lennon 📂 Article 📅 2009 🏛 John Wiley and Sons 🌐 English ⚖ 139 KB 👁 1 views

## Abstract Grounded in the cognitive framework of processing fluency, this study proposes further support for the __experiential__ perspective in aesthetics by positing that aesthetic response to the same object may be malleable, depending on how the symbolic properties of the object interact with

Determining the effects of observed and

Determining the effects of observed and unobserved heterogeneity on consumer brand choice

✍ Leszczyc, Peter T. L. Popkowski ;Bass, Frank M. 📂 Article 📅 1998 🏛 John Wiley and Sons 🌐 English ⚖ 146 KB 👁 1 views

This paper investigates the effects of heterogeneity in consumer choice behaviour. Omitted consumer heterogeneity may lead to badly biased results, and wrong inferences concerning marketing strategies to follow. In this research we study the extent and the cause of this bias. We distinguish between

Modelling the effect of purchase quantit

Modelling the effect of purchase quantity on consumer choice of product assortment

✍ Randolph E. Bucklin; Sunil Gupta; S. Siddarth 📂 Article 📅 1998 🏛 John Wiley and Sons 🌐 English ⚖ 222 KB 👁 1 views

The authors develop a model to predict consumer selection of product assortment and its relationship to category purchase quantity. Brand and variety choice decisions are modelled with a nested logit. A shopper's vector of choice probabilitiesÐand hence likely assortment selectionÐdirectly depends o