𝔖 Bobbio Scriptorium
✦   LIBER   ✦

The effects of company offshoring strategies on consumer responses

✍ Scribed by Silvia Grappi, Simona Romani…

Book ID
120949371
Publisher
Sage Publications
Year
2013
Tongue
English
Weight
385 KB
Volume
41
Category
Article
ISSN
0092-0703

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## Abstract Research into consumer responses to event sponsorships has grown in recent years. However, the effects of consumer knowledge on sponsorship response have received little consideration. Consumers' event knowledge is examined to determine whether experts and novices differ in information