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Effects of Companies' Responses to Consumer Criticism in Social Media

✍ Scribed by Xia, Lan


Book ID
120509738
Publisher
M. E. Sharpe Inc.
Year
2013
Tongue
English
Weight
305 KB
Volume
17
Category
Article
ISSN
1086-4415

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## Abstract Discounts offered selectively to consumers are commonplace in the market and reflect the assumption that individuals will respond positively to targeted discounts. We consider whether exclusive deals evoke more positive responses than inclusive offers, an outcome referred to as a deal e