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The Role of Self-Definitional Principles in Consumer Identification with a Socially Responsible Company

✍ Scribed by Rafael Currás-Pérez; Enrique Bigné-Alcañiz; Alejandro Alvarado-Herrera


Book ID
106380811
Publisher
Springer
Year
2009
Tongue
English
Weight
357 KB
Volume
89
Category
Article
ISSN
0167-4544

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