The role of self-construal in consumers’ electronic word of mouth (eWOM) in social networking sites: A social cognitive approach

✍ Scribed by Doohwang Lee; Hyuk Soo Kim; Jung Kyu Kim

• Book ID: 113531071
• Publisher: Elsevier Science
• Year: 2012
• Tongue: English
• Weight: 334 KB
• Volume: 28
• Category: Article
• ISSN: 0747-5632
• DOI: 10.1016/j.chb.2012.01.009