𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Consumer response to social entrepreneurship: the case of the Big Issue in Scotland

✍ Scribed by Sally A. Hibbert; Gillian Hogg; Theresa Quinn

Publisher
John Wiley and Sons
Year
2002
Tongue
English
Weight
212 KB
Volume
7
Category
Article
ISSN
1465-4520

No coin nor oath required. For personal study only.

πŸ“œ SIMILAR VOLUMES

Introduction to the special issue: Impli
Introduction to the special issue: Implicit measures of consumer responseβ€”the search for the Holy Grail of marketing research
✍ Jeffrey S. Nevid πŸ“‚ Article πŸ“… 2010 πŸ› John Wiley and Sons 🌐 English βš– 61 KB

## Abstract The advent of measures of implicit cognition provides marketing researchers with tools they can use to probe automatic processes that do not rely on conscious deliberation. Attempts by marketing researchers to probe unconscious or automatic processes underlying consumer attitudes and pu

The implications of recency and gender e
The implications of recency and gender effects in consumer response to ambush marketing
✍ Stephen R. McDaniel; Lance Kinney πŸ“‚ Article πŸ“… 1998 πŸ› John Wiley and Sons 🌐 English βš– 166 KB πŸ‘ 2 views

So-called ambush marketers, are companies that use clever advertising imagery (and/or ad placement) to link their brand(s) with a major event, in the minds of its audience, without having to purchase the expensive rights fees that event properties often charge for official sponsorship status. This s