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The Effect of Survey Participation on Consumer Behavior: The Moderating Role of Marketing Communication

✍ Scribed by Dong, Xiaojing; Janakiraman, Ramkumar; Xie, Ying


Book ID
121883134
Publisher
INFORMS
Year
2014
Tongue
English
Weight
368 KB
Volume
33
Category
Article
ISSN
0732-2399

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