𝔖 Bobbio Scriptorium
✦   LIBER   ✦

The effect of product variety on purchase probability

✍ Scribed by Mark Heitmann; Andreas Herrmann; Christian Kaiser

Book ID
107526594
Publisher
Springer-Verlag
Year
2007
Tongue
English
Weight
312 KB
Volume
1
Category
Article
ISSN
1863-6683

No coin nor oath required. For personal study only.

πŸ“œ SIMILAR VOLUMES

The effect of variety seeking behaviour
The effect of variety seeking behaviour on optimal product positioning
✍ Sarigollu, Emine ;Schmittlein, David C. πŸ“‚ Article πŸ“… 1996 πŸ› John Wiley and Sons 🌐 English βš– 996 KB

In this paper we develop a stochastic (first order Markovian) consumer choice model that represents variety seeking behaviour and we investigate the practical implications of this model for optimal product positioning relative to a zero order model that does not incorporate variety seeking. We show

Modelling the effect of purchase quantit
Modelling the effect of purchase quantity on consumer choice of product assortment
✍ Randolph E. Bucklin; Sunil Gupta; S. Siddarth πŸ“‚ Article πŸ“… 1998 πŸ› John Wiley and Sons 🌐 English βš– 222 KB πŸ‘ 2 views

The authors develop a model to predict consumer selection of product assortment and its relationship to category purchase quantity. Brand and variety choice decisions are modelled with a nested logit. A shopper's vector of choice probabilitiesÐand hence likely assortment selectionÐdirectly depends o

The effect of fear on purchase intention
The effect of fear on purchase intentions
✍ Stephen W. Mcdaniel; Valarie A. Zeithaml πŸ“‚ Article πŸ“… 1984 πŸ› John Wiley and Sons 🌐 English βš– 458 KB