𝔖 Bobbio Scriptorium
✦   LIBER   ✦

The effect of fear on purchase intentions

✍ Scribed by Stephen W. Mcdaniel; Valarie A. Zeithaml


Book ID
112141629
Publisher
John Wiley and Sons
Year
1984
Tongue
English
Weight
458 KB
Volume
1
Category
Article
ISSN
0742-6046

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Because the Internet purchase of apparel is risky, there is a strong need to develop better visual product presentation on-line that may give some sense of fit and other tactile experience to reduce perceived risk and create pleasurable shopping experiences. Toward this end, the effect of product pr