✦ LIBER ✦

The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust

✍ Scribed by Yu-Shan Chen

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Antecedents of Green Brand Equity: An In

✍ Ng, Pui Fong; Butt, Muhammad Mohsin; Khong, Kok Wei; Ong, Fon Sim 📂 Article 📅 2013 🏛 Springer 🌐 English ⚖ 418 KB

The Driver of Green Innovation and Green

✍ Yu-Shan Chen 📂 Article 📅 2007 🏛 Springer 🌐 English ⚖ 153 KB

Effects of restaurant green practices on

✍ Namkung, Young; Jang, SooCheong(Shawn) 📂 Article 📅 2013 🏛 Elsevier Science 🌐 English ⚖ 446 KB

Managing green brand equity: the perspec

✍ Ching-Hsun Chang, Yu-Shan Chen 📂 Article 📅 2013 🏛 Springer Netherlands 🌐 English ⚖ 290 KB

Investigating the Antecedents of Green B

✍ Seongho Kang; Won-Moo Hur 📂 Article 📅 2011 🏛 John Wiley and Sons 🌐 English ⚖ 136 KB

The effect of ‘green’ messages on brand

✍ Wheeler, Meagan; Sharp, Anne; Nenycz-Thiel, Magda 📂 Article 📅 2013 🏛 Elsevier 🌐 English ⚖ 210 KB