𝔖 Bobbio Scriptorium
✦   LIBER   ✦

The discourse of research and practice in marketing journals

✍ Scribed by Barbara Hemais


Book ID
117593075
Publisher
Elsevier Science
Year
2001
Tongue
English
Weight
156 KB
Volume
20
Category
Article
ISSN
0889-4906

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✍ Thomas C. Eagle πŸ“‚ Article πŸ“… 2005 πŸ› John Wiley and Sons 🌐 English βš– 50 KB πŸ‘ 1 views

It pleases this geographer to see the dissemination of the newer developments of spatial models in marketing to a broader audience. Marketing is inherently spatial. More often than not, key decision makers ignore the impact of space, or handle it too simplistically to aid decision making. Space as e