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The dilemma of mixed bundles: The effects of price, brand, and content preference on music CD bundle choices

✍ Scribed by Hsiao-Ching Lee; Dung Chun Tsai; Ming-De Wu

Book ID: 116695074
Publisher: Elsevier Science
Year: 2011
Tongue: English
Weight: 216 KB
Volume: 18
Category: Article
ISSN: 0969-6989
DOI: 10.1016/j.jretconser.2011.06.010

No coin nor oath required. For personal study only.

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