✦ LIBER ✦

Role of price and quality tiers on the cluster effect in brand choice

✍ Scribed by K. Sivakumar

Publisher: Springer US
Year: 1995
Tongue: English
Weight: 600 KB
Volume: 6
Category: Article
ISSN: 0923-0645
DOI: 10.1007/bf00996190

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

The effect of time pressure on the choic

The effect of time pressure on the choice between brands that differ in quality, price, and product features

✍ Stephen M. Nowlis 📂 Article 📅 1995 🏛 Springer US 🌐 English ⚖ 605 KB

The differential roles of brand credibil

The differential roles of brand credibility and brand prestige in consumer brand choice

✍ Tae Hyun Baek; Jooyoung Kim; Jay Hyunjae Yu 📂 Article 📅 2010 🏛 John Wiley and Sons 🌐 English ⚖ 107 KB

## Abstract This study explores how brand credibility and brand prestige affect brand purchase intention and empirically investigates how the combinatory mechanism of brand credibility and brand prestige materialize across multiple product categories. The proposed model of six latent constructs is

Do brands of a feather flock together? S

Do brands of a feather flock together? Some exploratory findings on the role of individual brands in brand constellation choice

✍ Fredrik Lange 📂 Article 📅 2005 🏛 John Wiley and Sons 🌐 English ⚖ 131 KB 👁 2 views

In this paper, consumers' choice of brand constellations (eg Big Mac and Coke at McDonald's) are investigated by examining the roles of individual brands. The author proposes that marketers need to look beyond perceived fit between brands within a brand constellation. Therefore, this paper explores

The role of consideration sets in brand

The role of consideration sets in brand choice: The moderating role of product characteristics

✍ Jung-Chae Suh 📂 Article 📅 2009 🏛 John Wiley and Sons 🌐 English ⚖ 105 KB

## Abstract This study investigates the role of consideration sets in brand choice. Brand‐level aggregated data are used to capture the responses of consumers who face a number of international and domestic brands in markets rather than two or three brands in experimental designs, as in Chaudhuri a

Determining the effects of observed and

Determining the effects of observed and unobserved heterogeneity on consumer brand choice

✍ Leszczyc, Peter T. L. Popkowski ;Bass, Frank M. 📂 Article 📅 1998 🏛 John Wiley and Sons 🌐 English ⚖ 146 KB 👁 2 views

This paper investigates the effects of heterogeneity in consumer choice behaviour. Omitted consumer heterogeneity may lead to badly biased results, and wrong inferences concerning marketing strategies to follow. In this research we study the extent and the cause of this bias. We distinguish between

The effect of information overload on co

The effect of information overload on consumer choice quality in an on-line environment

✍ Byung-Kwan Lee; Wei-Na Lee 📂 Article 📅 2004 🏛 John Wiley and Sons 🌐 English ⚖ 146 KB 👁 1 views

## Abstract As more and more consumers become part of the net population, retailers and manufacturers as well as dot‐com storefronts are touting consumers by providing an ever‐increasing amount of product information. Their long‐term survival and profitability may be determined by how much and how