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The Differential Impact of Abstract vs. Concrete Information on Decisions

✍ Scribed by Eugene Borgida; Richard E. Nisbett

Book ID
109288573
Publisher
John Wiley and Sons
Year
1977
Tongue
English
Weight
708 KB
Volume
7
Category
Article
ISSN
0021-9029

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✍ Michelle L. Peterman πŸ“‚ Article πŸ“… 1997 πŸ› John Wiley and Sons 🌐 English βš– 214 KB πŸ‘ 2 views

This article examines the implications of adopting concrete and abstract purchase goals over several stages of information processing. Results are reported from a computerized experiment that demonstrates three important goal effects. At the acquisition stage, goals guide information exposure, induc