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The Differential Effect of Ad Novelty and Message Usefulness on Brand Judgments

✍ Scribed by Sheinin, Daniel A.; Varki, Sajeev; Ashley, Christy

Book ID: 121319816
Publisher: M. E. Sharpe Inc.
Year: 2011
Tongue: English
Weight: 187 KB
Volume: 40
Category: Article
ISSN: 0091-3367
DOI: 10.2753/JOA0091-3367400301

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