✦ LIBER ✦
Using Differentiated Brands to Deflect Exclusion and Protect Inclusion: The Moderating Role of Self-Esteem on Attachment to Differentiated Brands
✍ Scribed by Sara Loughran Dommer, Vanitha Swaminathan, and Rohini Ahluwalia
- Book ID
- 125588118
- Publisher
- University of Chicago Press
- Year
- 2013
- Tongue
- English
- Weight
- 440 KB
- Volume
- 40
- Category
- Article
- ISSN
- 0093-5301
- DOI
- 10.1086/671763
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