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The components of risk in new product development: Project New Prod

✍ Scribed by Robert G. Cooper

Book ID
110998582
Publisher
John Wiley and Sons
Year
1981
Tongue
English
Weight
815 KB
Volume
11
Category
Article
ISSN
0033-6807

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New product development (NPD) projects are characterised by task ambiguity, whereby the set of tasks necessary for project completion and the relationships between tasks are initially unknown and only emerge as the development process unfolds. This paper uses interview data from NPD project managers