𝔖 Bobbio Scriptorium
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The complementary effect of trade shows on personal selling

✍ Scribed by Timothy M Smith; Srinath Gopalakrishna; Paul M Smith

Book ID
116568327
Publisher
Elsevier Science
Year
2004
Tongue
English
Weight
438 KB
Volume
21
Category
Article
ISSN
0167-8116

No coin nor oath required. For personal study only.

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✍ Hillbun (Dixon) Ho πŸ“‚ Article πŸ“… 2012 πŸ› John Wiley and Sons 🌐 English βš– 551 KB

## ABSTRACT Although widespread belief holds that salespeople can leverage their personal relationships with prospective customers to gain business, previous research has not investigated the implications of friendships between salespeople and customers for customers’ postpurchase satisfaction and