𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Determinants of Selling Effectiveness: The Importance of Declarative Knowledge to the Personal Selling Concept

✍ Scribed by David M. Szymanski

Book ID
121003422
Publisher
American Marketing Association
Year
1988
Tongue
English
Weight
545 KB
Volume
52
Category
Article
ISSN
0022-2429

No coin nor oath required. For personal study only.

πŸ“œ SIMILAR VOLUMES

Does Friendship Help in Personal Selling
Does Friendship Help in Personal Selling? The Contingent Effect of Outcome Favorability
✍ Hillbun (Dixon) Ho πŸ“‚ Article πŸ“… 2012 πŸ› John Wiley and Sons 🌐 English βš– 551 KB

## ABSTRACT Although widespread belief holds that salespeople can leverage their personal relationships with prospective customers to gain business, previous research has not investigated the implications of friendships between salespeople and customers for customers’ postpurchase satisfaction and