𝔖 Bobbio Scriptorium
✦   LIBER   ✦

The College Athlete

✍ Scribed by Patel, Dilip R.; Greydanus, Donald E.; Luckstead, Eugene F.


Book ID
121920911
Publisher
Elsevier Science
Year
2005
Tongue
English
Weight
578 KB
Volume
52
Category
Article
ISSN
0031-3955

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In 2008-2009, the National Collegiate Athletic Association (NCAA) generated television and marketing revenues of approximately $591 million, college sports apparel sales topped $4 billion, and several schools signed multimedia-rights deals for more than $100 million (Berkowitz, 2009; National Colleg

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