Finances and college athletics
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Frank Hodge; Lloyd Tanlu
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Article
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2009
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John Wiley and Sons
β 196 KB
In 2008-2009, the National Collegiate Athletic Association (NCAA) generated television and marketing revenues of approximately $591 million, college sports apparel sales topped $4 billion, and several schools signed multimedia-rights deals for more than $100 million (Berkowitz, 2009; National Colleg