𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Finances and college athletics

✍ Scribed by Frank Hodge; Lloyd Tanlu


Book ID
102285772
Publisher
John Wiley and Sons
Year
2009
Weight
196 KB
Volume
2009
Category
Article
ISSN
0271-0579

No coin nor oath required. For personal study only.

✦ Synopsis


In 2008-2009, the National Collegiate Athletic Association (NCAA) generated television and marketing revenues of approximately $591 million, college sports apparel sales topped $4 billion, and several schools signed multimedia-rights deals for more than $100 million (Berkowitz, 2009; National Collegiate Athletic Association, 2009). At the Division I level intercollegiate athletics is big business, and it is becoming more so among Division II, III, and National Association of Intercollegiate Athletics (NAIA) programs. In this environment, the most effective and successful leaders understand the importance of acquiring, analyzing, and using financial information to make informed decisions. This chapter introduces the public sources of financial data on intercollegiate athletics and describes the budgeting process for effective decision making.


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