๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

Commercialism in College Athletics


Book ID
124044954
Publisher
American Association of University Professors
Year
1922
Weight
424 KB
Volume
8
Category
Article
ISSN
2330-6599

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In 2008-2009, the National Collegiate Athletic Association (NCAA) generated television and marketing revenues of approximately $591 million, college sports apparel sales topped $4 billion, and several schools signed multimedia-rights deals for more than $100 million (Berkowitz, 2009; National Colleg