𝔖 Bobbio Scriptorium
✦   LIBER   ✦

The closing of the marketing frontier

✍ Scribed by Faulkner, Peregrine


Book ID
115453521
Publisher
Taylor and Francis Group
Year
2007
Tongue
English
Weight
239 KB
Volume
15
Category
Article
ISSN
0965-254X

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πŸ“œ SIMILAR VOLUMES


The frontier is closed
✍ EllegΓ₯rd, Anders πŸ“‚ Article πŸ“… 2008 πŸ› Reed Business 🌐 English βš– 74 KB
The use of frontier estimation in direct
✍ Dominique Haughton; Jonathan Haughton; Alison Kelly-Hawke; Tim Moriarty πŸ“‚ Article πŸ“… 2000 πŸ› John Wiley and Sons 🌐 English βš– 222 KB πŸ‘ 2 views

## A B S T R A C T A common problem in direct marketing is to identify which physicians are the best prospects for an intervention that would encourage them to prescribe a drug. The standard procedure is to measure how far their prescribing behavior falls short of the level predicted by a regressi

The Market Closed
✍ Karen Harten πŸ“‚ Article πŸ“… 1997 πŸ› Elsevier Science 🌐 English βš– 45 KB