𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Marketing beyond the frontier? Researching the new marketing landscape of virtual worlds

✍ Scribed by Saren, Mike; Harwood, Tracy; Ward, Janet; Venkatesh, Alladi


Book ID
126584169
Publisher
Westburn Publishers Ltd
Year
2013
Tongue
English
Weight
139 KB
Volume
29
Category
Article
ISSN
0267-257X

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## ABSTRACT Recently, a new set of channels for consumer and business interaction have emergedβ€”three‐ dimensional β€œvirtual” worlds. This study attempts to better understand the nature of market maven behavior (diffusers of general marketplace and shopping information) across three different channel