𝔖 Bobbio Scriptorium
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The CFO's new mission—supporting marketing and sales

✍ Scribed by Gary Cokins

Publisher
John Wiley and Sons
Year
2009
Tongue
English
Weight
113 KB
Volume
20
Category
Article
ISSN
1044-8136

No coin nor oath required. For personal study only.

✦ Synopsis

Abstract

Business is no longer just about increasing sales. It's about increasing profitability from sales. By identifying the difference in the cost to serve different types of customers, companies can get a complete picture of where their businesses are making—or losing—money. © 2009 Wiley Periodicals, Inc.

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