✦ LIBER ✦

Editorial: Broadening the boundaries of marketing: Political marketing in the new millennium

✍ Scribed by Bruce I. Newman

Publisher: John Wiley and Sons
Year: 2002
Tongue: English
Weight: 48 KB
Volume: 19
Category: Article
ISSN: 0742-6046
DOI: 10.1002/mar.10047

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Organisational transfer to marketing fut

Organisational transfer to marketing futures: An analysis of new patterns of marketing activity for successful development in the seventies

✍ Gordon Wills; Roy Hayhurst 📂 Article 📅 1971 🏛 Elsevier Science 🌐 English ⚖ 994 KB

New directions in Mediterranean tourism:

New directions in Mediterranean tourism: Restructuring and cooperative marketing in the era of globalization

✍ Yorghos Apostolopoulos; Sevil S�nmez 📂 Article 📅 2000 🏛 John Wiley and Sons 🌐 English ⚖ 64 KB 👁 2 views

Political parties' use of web based mark

Political parties' use of web based marketing: some preliminary findings relating to first-time voters in the 2005 general election

✍ Graeme Drummond 📂 Article 📅 2006 🏛 John Wiley and Sons 🌐 English ⚖ 137 KB

Usefulness of the discrete choice method

Usefulness of the discrete choice methodology for marketing decision-making in new product development: an example from the European functional foods market

✍ Athanasios Krystallis; Michalis Linardakis; Spyridon Mamalis 📂 Article 📅 2010 🏛 John Wiley and Sons 🌐 English ⚖ 179 KB 👁 3 views

The potential of integrated marketing in

The potential of integrated marketing in increasing adoption of land rehabilitation practices in northwest New South Wales, Australia

✍ R. Hartley; D. Lincoln; I. Reeve 📂 Article 📅 1998 🏛 John Wiley and Sons 🌐 English ⚖ 139 KB

Land degradation is a major threat to the productivity of agricultural land in Australia, and on the soils used for growing wheat (Triticum aestivum) soil erosion and fertility decline are serious problems. A study ®nanced jointly by NSW Agriculture, Grains Research and Development Corporation (GRDC

Marketing preferences of small-scale far

Marketing preferences of small-scale farmers in the context of new agrifood systems: a stated choice model

✍ Jose Blandon; Spencer Henson; Towhidul Islam 📂 Article 📅 2009 🏛 John Wiley and Sons 🌐 English ⚖ 163 KB 👁 1 views

## Abstract Considering the dynamic changes in agrifood systems in developing countries, this study uses a stated choice model to explore the marketing preferences of small‐scale producers of fresh fruits and vegetables in Honduras. Eight attributes, proposed in hypothetical contracts to farmers, a