𝔖 Bobbio Scriptorium
✦   LIBER   ✦

The case of customer recruitment processes: Dynamic evolution of customer relationship management resource networks

✍ Scribed by Braganza, Ashley; Stebbings, Heather; Ngosi, Theodora

Book ID
126705574
Publisher
Westburn Publishers Ltd
Year
2013
Tongue
English
Weight
592 KB
Volume
29
Category
Article
ISSN
0267-257X

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An integrated view of IT and business processes through extended IT governance allows financial institutions to innovate operations which improve business and organizational performance. However, financial institutions still face challenges with CRM systems in delivering expected results due to lack