𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Managing Customer Relationships for Profit: The Dynamics of Relationship Quality

✍ Scribed by Storbacka, Kaj; Strandvik, Tore; Grönroos, Christian


Book ID
125543522
Publisher
Emerald Group Publishing Limited
Year
1994
Tongue
English
Weight
74 KB
Volume
5
Category
Article
ISSN
0956-4233

No coin nor oath required. For personal study only.


📜 SIMILAR VOLUMES


[Management for Professionals] Customer
✍ Rajola, Federico 📂 Article 📅 2013 🏛 Springer Berlin Heidelberg 🌐 German ⚖ 549 KB

An integrated view of IT and business processes through extended IT governance allows financial institutions to innovate operations which improve business and organizational performance. However, financial institutions still face challenges with CRM systems in delivering expected results due to lack