The Advertising–price Relationship: Theory and Evidence

✍ Scribed by Iwasaki, Natsuko; Kudo, Yasushi; Tremblay, Carol Horton; Tremblay, Victor J.

• Book ID: 120940556
• Publisher: Taylor and Francis Group
• Year: 2008
• Tongue: English
• Weight: 153 KB
• Volume: 15
• Category: Article
• ISSN: 1357-1516
• DOI: 10.1080/13571510802134213