✦ LIBER ✦

Changing Market Conditions and Advertising Strategies: Theory and Evidence

✍ Scribed by H. I. Mesak and A. F. Darrat

Book ID: 120587446
Publisher: Palgrave Publishers Ltd.
Year: 1998
Tongue: English
Weight: 354 KB
Volume: 49
Category: Article
ISSN: 0160-5682
DOI: 10.2307/3010652

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

External market condition and tournament

External market condition and tournaments: Theory and evidence

✍ Ming-Jen Lin 📂 Article 📅 2008 🏛 Elsevier Science 🌐 English ⚖ 128 KB

Oligopoly advertising strategies with ma

Oligopoly advertising strategies with market expansion

✍ Gila E. Fruchter 📂 Article 📅 1999 🏛 John Wiley and Sons 🌐 English ⚖ 107 KB

This study extends the literature of dynamic advertising competition by allowing oligopoly competition and market expansion that results from advertising. We "nd how advertising actions a!ect market development and how, conversely, market development in#uences advertising policies over time. Modelli

Resource Efficiency Strategies and Marke

Resource Efficiency Strategies and Market Conditions

✍ Delmas, Magali A.; Pekovic, Sanja 📂 Article 📅 2015 🏛 Elsevier Science 🌐 English ⚖ 490 KB

Value and liquidity under changing marke

Value and liquidity under changing market conditions

✍ Paul M. Anglin 📂 Article 📅 2006 🏛 Elsevier Science 🌐 English ⚖ 162 KB

The Advertising–price Relationship: Theo

The Advertising–price Relationship: Theory and Evidence

✍ Iwasaki, Natsuko; Kudo, Yasushi; Tremblay, Carol Horton; Tremblay, Victor J. 📂 Article 📅 2008 🏛 Taylor and Francis Group 🌐 English ⚖ 153 KB

The Adaption of Management Accounting Sy

The Adaption of Management Accounting Systems to Changing Market Conditions: Japanese Evidence

✍ Miles Gietzmann; Shin'ichi Inoue 📂 Article 📅 1991 🏛 John Wiley and Sons 🌐 English ⚖ 399 KB