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A dynamic model of the advertising-price sensitivity relationship for heterogeneous consumers

✍ Scribed by Purushottam Papatla

Book ID
119081001
Publisher
Elsevier Science
Year
1995
Tongue
English
Weight
936 KB
Volume
33
Category
Article
ISSN
0148-2963

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This paper develops a model for situations in marketing and elsewhere in which an individual decision maker acquires multiattributed items that belong to several classes over time. The model captures the dynamic acquisition of heterogeneous items. Measurement and parameter estimation methods are des