Taking Ideas to Market (Express Exec)

✍ Scribed by Tim Jones Simon Kirby Anna Soisalo

Publisher: Capstone
Year: 2002
Tongue: English
Leaves: 108
Edition: 1
Category: Library

No coin nor oath required. For personal study only.

✦ Synopsis

Fast track route to successfully taking new ideas to marketCovers the key areas of innovation, from generating new concepts and selecting the best opportunities to managing a new product launch and ensuring effective deliveryExamples and lessons from some of the world's most successful businesses, including ABB, eBay, 3M and Zara, and ideas from the smartest thinkers, including Edward de Bono, John Kao, Robert Cooper, Gary Hamel and Clayton ChristiansenIncludes a comprehensive resources guide

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