Fast track route to successfully taking new ideas to marketCovers the key areas of innovation, from generating new concepts and selecting the best opportunities to managing a new product launch and ensuring effective deliveryExamples and lessons from some of the world's most successful businesses, i
Taking Ideas to Market
β Scribed by Tim Jones, Simon Kirby, Anna Soisalo
- Publisher
- Capstone
- Year
- 2002
- Tongue
- English
- Leaves
- 112
- Series
- Express Exec
- Category
- Library
No coin nor oath required. For personal study only.
β¦ Synopsis
ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers.
ExpressExec is organised into ten core subject areas making it easy to find the information you need:
01 Innovation 02 Enterprise 03 Strategy 04 Marketing 05 Finance 06 Operations and Technology 07 Organizations 08 Leading 09 People 10 Life and Work
ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.
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