Global Marketing (Express Exec)

✍ Scribed by Douglas Lamont

Publisher: Capstone
Year: 2002
Tongue: English
Leaves: 127
Edition: 1
Category: Library

No coin nor oath required. For personal study only.

✦ Synopsis

Fast track route to mastering all aspects of global marketingCovers all the key techniques for successful global marketing, from creating global brands to building an international culture, and from selecting international executives to delivering innovation globallyExamples and lessons from some of the world's most successful businesses, including McDonalds, Unilever and Nokia, and ideas from the smartest thinkers, including Philip Kotler and Michael Czinkota.Includes a glossary of key concepts and a comprehensive resources guide

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