Global Strategy (Express Exec)

✍ Scribed by Douglas Lamont

Year: 2002
Tongue: English
Leaves: 143
Edition: 1
Category: Library

No coin nor oath required. For personal study only.

✦ Synopsis

Fast track route to mastering all aspects of global strategy Covers all the fundamentals of successful global strategy, from market entry tactics to understanding local regulations, and from understanding country risk to finding sales and marketing opportunities Examples and lessons from some of the world's most successful businesses, including Wal-Mart, Tesco and MSN, and ideas from the smartest strategy gurus Includes a glossary of key concepts and a comprehensive resources guide ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers. ExpressExec is organised into ten core subject areas making it easy to find the information you need: 01 Innovation 02 Enterprise 03 Strategy 04 Marketing 05 Finance 06 Operations and Technology 07 Organizations 08 Leading 09 People 10 Life and Work ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.

✦ Table of Contents

Cover......Page 1
Title Page......Page 3
Copyright Page......Page 4
Introduction to ExpressExec......Page 6
Table of Contents......Page 7
03.02.01: Introduction......Page 8
03.02.02: Definition of Terms......Page 20
03.02.03: Evolution......Page 34
03.02.04: The E-Dimension......Page 50
03.02.05: The Global Dimension......Page 62
03.02.06: The State of the Art......Page 74
03.02.07: In Practice: Global Strategy Success Stories......Page 92
03.02.08: Key Concepts and Thinkers......Page 108
03.02.09: Resources......Page 116
03.02.10: Ten Steps to Making Global Strategy Work......Page 124
Frequently Asked Questions (FAQs)......Page 140

📜 SIMILAR VOLUMES

Strategy Express (Express Exec)

📁 Strategy Express (Express Exec)

✍ John Middleton, Bob Gorzynski 📂 Library 📅 2001 🌐 English

Exit Strategies (Express Exec)

📁 Exit Strategies (Express Exec)

✍ Nicholas King 📂 Library 📅 2002 🌐 English

Fast track route to maximizing returns through MBOs, trade sales and IPOsCovers the key areas of exit strategy, from setting objectives, choosing your exit route and aligning the interests of investors and entrepreneurs to completing your exit checklistExamples and lessons from some of the world's m

Working Globally (Express Exec)

📁 Working Globally (Express Exec)

✍ Sally Lansdell 📂 Library 📅 2002 🏛 Capstone 🌐 English

Take the fast track route to a successful international career Covers all the key aspects of working globally, from identifying the key managerial competences to dealing with culture shock and trusting your intuition to new developments in communication and finding the right information Packed wit

Global Marketing (Express Exec)

📁 Global Marketing (Express Exec)

✍ Douglas Lamont 📂 Library 📅 2002 🏛 Capstone 🌐 English

Fast track route to mastering all aspects of global marketingCovers all the key techniques for successful global marketing, from creating global brands to building an international culture, and from selecting international executives to delivering innovation globallyExamples and lessons from some of

Global HR (Express Exec)

📁 Global HR (Express Exec)

✍ Donna Deeprose 📂 Library 📅 2002 🏛 Capstone 🌐 English

Fast track route to managing human resources on a global scaleCovers the key areas of global HR, from developing and compensating local and expatriate talent and working within local laws and customs to creating global HR strategy and succeeding as a strategic business partnerExamples and lessons fr

Global Organizations (Express Exec)

📁 Global Organizations (Express Exec)

✍ Richard Pettinger 📂 Library 📅 2002 🏛 Capstone 🌐 English

Fast track route to understanding the organizational, economic and managerial pressures and constraints in managing global activitiesCovers the key areas of strategic, marketing and financial priorities and demands and the need for corporate social, cultural and operational awareness and responsibil