✦ LIBER ✦

Succeeding in the communiputer age: Technology and the marketing mix

✍ Scribed by John A. Courtney; Doris C. Van Doren

Publisher: Elsevier Science
Year: 1996
Tongue: English
Weight: 937 KB
Volume: 25
Category: Article
ISSN: 0019-8501
DOI: 10.1016/0019-8501(95)00035-6

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

The state of interactive marketing in se

The state of interactive marketing in seven countries: Interactive marketing comes of age

✍ Patrick Barwise; John U. Farley 📂 Article 📅 2005 🏛 John Wiley and Sons 🌐 English ⚖ 177 KB

Job aids in the technology age

✍ Jim Elsenheimer 📂 Article 📅 1998 🏛 John Wiley and Sons ⚖ 549 KB

Measuring marketing-mix effects in the 3

Measuring marketing-mix effects in the 32/64 bit video-game console market

✍ Pradeep K. Chintagunta; Harikesh S. Nair; R. Sukumar 📂 Article 📅 2009 🏛 John Wiley and Sons 🌐 English ⚖ 217 KB

## Abstract We investigate the short‐ and long‐run effects of prices and software availability on the category‐level diffusion of 32/64‐bit video‐game consoles in the USA. We adopt an estimation framework that allows for a flexible intrinsic growth pattern for the hardware consoles, and uses instru

Public Organizations in the Age of Globa

Public Organizations in the Age of Globalization and Technology

✍ Meena Chary 📂 Article 📅 2007 🏛 Springer US 🌐 English ⚖ 137 KB

Marketing strategies in the age of susta

Marketing strategies in the age of sustainable development: Evidence from the food industry

✍ Frank-Martin Belz; Birte Schmidt-Riediger 📂 Article 📅 2009 🏛 John Wiley and Sons 🌐 English ⚖ 176 KB

Engineering mechanics and materials rese

Engineering mechanics and materials research in the information technology age

✍ Ken P Chong; Daniel C Davis 📂 Article 📅 1999 🏛 Springer 🌐 English ⚖ 311 KB